# Introducing Run This: A New Way for Race Directors to Build Stronger Events and Communities

> Run This is a modern platform for race directors to grow events, engage athletes, and simplify everything from registration to race day.

- **Author:** Kelby Dover, Founder, Run This
- **Published:** 2025-06-24
- **Updated:** 2026-06-02
- **Category:** Using Run This
- **Topics:** using-run-this
- **Reading time:** 7 min
- **Article:** https://runthis.run/articles/introducing-run-this-a-new-way-for-race-directors-to-build-stronger-events-and-c

Races succeed when people feel something. The anticipation before registration opens. The surge on race morning. The moment an athlete sees a friend sign up and thinks, I’m in too. Run This was built for those moments.

Created by Nashville race director and runner Kelby Dover, Run This gives organizers a modern platform built to grow events and build real community. It goes beyond registration and helps directors create experiences athletes want to return to.

### Built for Race Directors Who Want More

Most platforms manage signups. Run This builds connection. Every event becomes an active space where athletes interact, directors communicate, and momentum builds naturally.

Athletes can comment on the event page, spark conversations, and keep the energy alive as race day gets closer. When friends sign up or interact, push notifications fire off and help your event spread organically.

Directors can run polls, ask for input, and get athletes involved early. This creates buy-in before they ever step on the course.

### Tools That Make Race Directing Smoother

- Native mobile app and clean desktop experience

- Fast, modern event pages built for quick registration

- Push notifications for athlete activity and event updates

- Director Message Board for announcements and coordination

- Volunteer management, digital waivers, and bib assignment

- Mobile and desktop participant check-in

- Drag-and-drop email builder for custom messaging

- Targeted lists for participants, past participants, volunteers, and athletes who bookmarked your event

- Fundraising tools for nonprofit events

- Simple annual race renewal

- Event calendar embedding for stores, clubs, and race companies

- Fair pricing designed for events of all sizes

### Designed for Every Kind of Event

Run This supports everything from backyard ultras to marathons, triathlons, track meets, club runs, and creative community events. Even Nike and local running stores have used the platform for unique experiences like capture the flag nights and community challenges.

### Built by Someone Who Knows the Work

Kelby built Run This after years of directing races and seeing firsthand what platforms were missing. The goal was simple. Create something intuitive that also delivers the modern experience athletes expect. A platform that grows with your race, strengthens community, and builds excitement every season.

### Start Building the Next Chapter of Your Race

Schedule a demo or get started at [https://runthis.run/for_organizers](https://runthis.run/for_organizers).

For questions or a personal walkthrough, email Kelby at [kelby@runthis.run](mailto:kelby@runthis.run).

**Run This is where athletes and races connect.**

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Source: [https://runthis.run/articles/introducing-run-this-a-new-way-for-race-directors-to-build-stronger-events-and-c](https://runthis.run/articles/introducing-run-this-a-new-way-for-race-directors-to-build-stronger-events-and-c) — data from Run This (runthis.run).