Gentex Grand Rapids Santa Parade
Date and time
Saturday, November 21, 2026
Location
135 Monroe Center St. NW, Grand Rapids, MI
Date and time
Saturday, November 21, 2026
Location
135 Monroe Center St. NW, Grand Rapids, MI
Date and time
Saturday, November 21, 2026
Location
135 Monroe Center St. NW, Grand Rapids, MI
🎅🎄 What to Expect at the Grand Rapids Santa Parade! 🎄🎅
The magic of the holiday season is coming to downtown Grand Rapids! The Gentex Grand Rapids Santa Parade returns on November 21 at 5:00 p.m., bringing festive fun and Christmas cheer to families from across West Michigan.
Santa is making the journey all the way from the North Pole to celebrate with us! He’ll arrive at Rosa Parks Circle around 6:30 p.m., just in time to join the City of Grand Rapids for the annual tree lighting ceremony at 6:45 p.m.
And that’s just the beginning!
This FREE community event will feature:
More than 50 festive parade entries A special visit from Santa A children’s letter-writing station with free USPS delivery to the North Pole Family-friendly activities following the tree lighting Plenty of holiday magic throughout downtown
Bring the whole family, bundle up, and join us as Grand Rapids lights up for the holiday season! 🎄🎅