Badwater Presents 40/40 NOW: Creating Balance in an Ultra World
Date and time
Thursday, May 13, 2027
Location
1 Badwater Road, Death Valley, CA
Date and time
Thursday, May 13, 2027
Location
1 Badwater Road, Death Valley, CA
Date and time
Thursday, May 13, 2027
Location
1 Badwater Road, Death Valley, CA
40/40 NOW: May 13 - June 21, 2026
Creating Balance in an Ultra World
Presented by AdventureCORPS®, the masterminds behind Badwater®
We invite you to join us for a very special, one-of-a-kind 40-Day Life Adventure that you can do anywhere on Planet Earth!
40/40 NOW is a 40-day program which can serve many purposes:
- Celebrate the Summer Solstice as your Best Self
- An Adventure in Life
40 / 40 NOW is open to anyone and everyone! (While we are the people behind the world-wide series of BADWATER® Ultramarathons, this opportunity is for anybody looking to head into summer as their very best self.)
Duration: 40 Days, from Wednesday, May 13 through Sunday, June 21.
(The 2027 summer solstice is on Sunday, June 21, 2026 at 7:10 AM, Pacific Daylight Time.)
Why 40 Days?
30 Days Creates a Habit, but a 40 Day Effort is a Transformative Spiritual Odyssey.
What Is the 40/40 Path? How does it work? What's involved?
The core of this challenge is completing 40 minutes of intentional movement activities in the AM, and 40 minutes in the PM.
Additionally, each participant will check-In daily in the Strava Club: Given that participants will be all over the world, each morning (Pacific Time) we will post a “Daily Check-In!” reminder in the Strava Club: Every participant will comment to tell us what they did – and perhaps learned – that day after their PM activity. Accountability makes it real! Teamwork makes the dream work!
40/40 participants will also pursue ten different four-day personal challenges, and take “brain breaks” every Sunday:
10 Personal Challenges: One will be announced every Four Days
Screen-Free Sundays: No digital noise for 8 hours: You pick the timeframe, as long as it's during waking hours. (If work or childcare means you need your phone close, keep the ringer on for notifications, or have a family member or friend be in charge of your phone. Or if you must be on your phone, just don’t scroll any social media.)
Also every Sunday: Pause and Celebrate! This is the opposite of a To Do List, this is a Done List: Write it and celebrate all you’ve achieved in the past week!
Every day each participant will receive an email which contains:
An inspiring quote
A simple but powerful nutrition tip and/or recipe
A link to an inspiring online or social media talk
Also, every four days, the email will announce the next of the ten 4-Day Personal Challenges
The 40/40 participants will receive a printed interactive guidebook written by Chris Kostman and Erika Small which includes:
“The Power and Meaning of 40”
“The Power and Meaning of the Summer Solstice”
- "40 Books that could Change Your Life" Recommended Reading List
HOW WILL 40/40 NOW PARTICIPANTS INTERACT?
For camaraderie and to share insights and inspirations, a special, private Strava Club brings everyone together on an ongoing basis.
WHAT HAPPENS ON DAY 1?
• You will study the 40 / 40 NOW Guidebook
• You will write a note to yourself about what you hope to gain from this, how you feel your life is now (where are you happy or unhappy, how you want to become a better version of yourself.) You will put this is an envelope and set it aside for 40 days.
• You will begin! – Your 40-minute AM and 40-minute PM activities, and the first of the four-day personal challenges.
WHAT HAPPENS ON DAY 40?
THE END IS JUST THE BEGINNING : COMING TOGETHER ON THE SUMMER SOLSTICE
With the arrival of the Summer Solstice, we will celebrate and “seal” this experience in several ways:
• First, you will read your Day 1 Challenge note to yourself. Whether you share about this in the Strava Club is entirely up to you; no pressure to “over share”!
• We will send out a few simple Rituals to Celebrate the Summer Solstice; choose one or more!
• You will post your final AM and PM activities to the Strava Club and log them in your printed 40 / 40 NOW Guidebook.
• Video Call: We will all come together for a 40-minute video chat via Zoom; this will take place at 900am, Pacific Time. (There will be participants all over the world, but this time works best for those in the Western Hemisphere and Europe; apologies to the rest of the world!)
MEMENTOS
FINALLY, some Mementos will be sent to each participant after 40/40 NOW concludes:
40/40 NOW Keychain (Made in the USA, very high quality, meant to last!)
40/40 NOW tri-blend long-sleeve T-shirt
40/40 NOW Decal Sheet
Delivered in a Custom 40/40 NOW Box
We hope you will join us for 40/40 NOW! Make the Commitment to Yourself and Register Now!