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    Introducing Sponsor Management on Run This: A Complete System to Support Your Important Relationships

    By Kelby Dover·November 3, 2025·7 min read

    Written byKelby DoverFounder, Run This
    In this article▾
    1. Introducing Sponsor Management on Run This
    2. What this does
    3. Why it matters
    4. How to get started

    Run This now lets you manage all sponsors, payments, and commitments in a single streamlined dashboard.

    Feature update

    Introducing Sponsor Management on Run This

    We are excited to launch a new feature on Run This that supports one of the most important parts of your event. Sponsor Management brings all sponsor and partner information into a single, organized home so you can manage these relationships with clarity and care.

    Sponsors and partners are often the first to support your vision. They believe in your mission and help bring your race to life. These are relationships worth protecting, and now you have tools that match the level of trust you build with them.

    What this does

    Sponsor Management lets you handle every part of your sponsor workflow directly inside Run This. You can add sponsors, send invoices, mark outside payments as paid, track commitment levels, store contact information, and organize your sponsorship tiers. Your entire event can also use either the word Sponsor or Partner, depending on what fits your community best.

    When you renew your race, all of your sponsor information is still available. You can see who supported you, what they contributed, and how committed they were. These details can be carried forward into your next race year so you begin conversations with full context and stronger connections.

    • Add and manage sponsors in one place
    • Send invoices directly from your dashboard
    • Mark outside payments as paid
    • Track sponsor commitment levels as relationships progress
    • Organize sponsorship tiers and packages
    • Store sponsor contacts and internal notes
    • Toggle between Sponsor or Partner language for your entire event
    • View sponsor history from previous years
    • Carry sponsor information forward when you renew your event

    Why it matters

    Sponsor relationships often grow from year to year. They depend on trust, clear communication, and confidence that your event is organized. This new system supports that growth. It helps you stay ahead of commitments, keep financial records accurate, and understand exactly where each sponsor stands without needing separate spreadsheets.

    Directors who stay organized create stronger, longer lasting partnerships. Run This gives you a place where everything stays consistent, accessible, and ready for the next conversation.

    How to get started

    Open your event dashboard and navigate to the new Sponsor Management section. Add your sponsors, set their details, create invoices, and begin organizing for your next race year.

    Available now for all race directors on Run This.

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