In a landscape crowded with event registration tools, a new standard is emerging for race directors who demand more than just transactions. RunSignup, UltraSignup, and Race Roster have long provided infrastructure for online registration, but race directors are increasingly seeking platforms that offer modern design, integrated communication, and a deeper connection with their athlete base. That’s where Run This comes in.
Run This is the all-in-one race platform designed by a race director and athlete, for race directors. Built from the ground up with today’s events in mind, it streamlines everything from registration to community building, all in a single, desktop and mobile-optimized environment.
A Closer Look at the Industry Landscape
RunSignup offers robust registration and fundraising features, particularly for endurance events with complex needs. But its user experience often feels dated, with limited customization and a backend interface that can overwhelm newer directors. It remains deeply functional, but not always intuitive.
UltraSignup has long served the trail and ultra-running community. Its minimalist interface and loyal user base have kept it relevant, but the platform lacks modern branding flexibility, communication tools, and community engagement features. Directors have limited tools for creating a unique experience.
Race Roster caters to high-volume events and timers, with solid marketing integrations. However, many race organizers report a steep learning curve, and key tools, like volunteer management and communications, are often bolted on through third-party systems.
How Run This Stands Apart
Run This was built not just to replace these platforms, but to reimagine what a modern race platform should look like.
- Branded Event Pages: Customizable designs that match the race’s identity, not a template-driven listing.
- Modern Athlete Experience: Mobile-first registration, built-in calendar tools, and seamless checkouts that reduce drop-off.
- Community Tools: Let athletes follow events, engage with other runners, and stay notified when their friends register.
- All-in-One Director Dashboard: Assign bibs, track registrations, post updates, and manage everything from a clean, streamlined interface.
- Integrated Communication: Automated confirmation emails, updates, polls, and alerts with no need for outside email tools.
What sets Run This apart is how all of these tools work together. No plugins. No external software. No broken handoffs between systems. Every feature is designed to reinforce the race experience from discovery to finish line.
Designed for Directors Who Want to Grow
More than just a registration tool, Run This is a platform for building momentum. Whether you’re launching a grassroots trail race or managing a citywide 10K, Run This helps you create connection, reduce workload, and grow athlete retention year over year.
“Race directors are tired of using five different tools just to make one event run,” said Kelby Dover, founder of Run This. “We built Run This to give them everything in one place, something that looks better, works faster, and builds loyalty every time someone signs up.”
About Run This
Run This is a modern race platform built for the next generation of endurance events. Designed by a race director, Run This offers branded registration, community engagement, and all-in-one tools for event management. The platform is used by races, clubs, and directors who want more than just signups, they want a system that helps them grow.
To learn more or create your event, visit https://runthis.run.
