For race directors

Advertising your event

The Advertise page in your dashboard has three ways to get more eyes on your race: feature it on the Run This homepage yourself, have us run Meta ads for you, or send an email to Run This athletes.

A featured event appears in the Featured rail on the Run This homepage, in the featured carousel in the Run This app, in the featured slot of the Run This Warmup email, and at the top of your race's own city and state pages under /races with a Featured badge. It's self-serve. You upload the creative, choose how many days it runs, and pay as you go.

Pricing is a flat $2.00 per day for all of those placements together. Money goes to Run This. You choose the number of days; it defaults to running through your event date.

  1. Open Advertise

    From your event's director dashboard, click Advertise under Marketing in the left sidebar.
  2. Add your images

    Click Set up your feature (or Edit) and upload a card image, 1280×720 (16:9) looks best. It covers the homepage rail, the app carousel, and the Warmup email. You can also add an optional tall image for the city and state pages, 320×1200 (4:15), which runs edge to edge in the side rails like a poster. Without one, we build that ad automatically from your images and icon. A switch controls whether your date, race name, location, and distances print over the ad: leave it on for the automatic ad, or turn it off when your uploaded image already carries its own text. Save.
  3. Feature your event

    Click Feature this event, pick how many days to run, and pay. Your event goes live in the homepage rail right away. The city and state pages rebuild on a daily cycle, so your Featured badge shows up there within a day.
  4. Watch your results

    The feature panel shows live impressions (times it was shown), clicks (times someone tapped through), conversions (registrations from those clicks), bookmarks, days remaining, and total paid. These count real athlete engagement only. When you, a co-director, or Run This staff view or tap your own ad, nothing is added, so checking on your own feature never inflates the numbers you are paying for.
Featuring an event here is different from the “Featured” badge Run This staff occasionally grant. This one is yours to buy and control anytime.

Need a longer run? Open Buy more days at any time, purchased days add on to whatever you already have. You can pause and resume from Edit without losing your remaining days.

Let Run This run your ads

Our team creates and runs Meta (Facebook/Instagram) ads under the Run This name, giving your event credibility and reach. We target the right athletes: runners in your area, people who've visited your event page, and athletes already engaging with Run This.

  • Full service (we design + manage): 25% of ad spend (minimum $300). Includes up to 2 ad creatives; additional designs $100 each.
  • Management only (you provide creative): 15% of ad spend (minimum $200). We handle targeting, setup, and optimization.

Click Contact Run This to start on the Meta ads card to reach our team.

Email Run This athletes

We'll work with you to craft an email that goes out from Run This to athletes in your community, designed to connect, inspire, and drive registrations.

  • Simple pricing: $30 per thousand emails sent.
  • We average around a 60% open rate on single-send marketing emails.
  • We compose the email and confirm it with you before anything sends.
  • Your send is scheduled at a timely moment that works alongside other Run This emails.

Click Contact Run This to start on the email card to get going.